VP- Marketing

Key Responsibilities

Strategic Marketing Leadership

Develop and execute integrated marketing strategies aligned with business and revenue goals.

• Drive market positioning, brand awareness, and customer engagement across schools, educators, parents, and institutional partners.

• Identify growth opportunities within the EdTech and K-12 ecosystem.

AI-Driven Marketing & Automation

• Leverage AI tools and marketing automation platforms to improve campaign efficiency and personalization.

• Implement AI-powered lead nurturing, CRM workflows, predictive analytics, and customer segmentation.

• Use AI-driven insights for improving campaign performance, engagement, and conversion rates.

• Explore emerging AI technologies for content generation, customer interaction, and marketing intelligence.

Growth & Demand Generation

• Lead digital marketing initiatives including SEO, SEM, paid campaigns, social media, webinars, influencer collaborations, and content marketing.

• Drive B2B lead generation for school partnerships and institutional collaborations.

• Optimize customer acquisition funnels and improve conversion metrics.

Brand & Communication

• Strengthen Get Set Learn’s positioning in AI education, future skills, and K-12 transformation.

• Lead PR, thought leadership, events, partnerships, and communication strategies.

• Ensure brand consistency across digital, offline, and partner channels.

Product Marketing & Go-to-Market

• Collaborate with product and academic teams to launch new programs and AI learning initiatives.

• Build GTM strategies, messaging frameworks, and market penetration campaigns.

• Support sales teams with presentations, brochures, case studies, and marketing collateral.

Team Leadership

• Build, mentor, and manage a high-performing marketing team.

• Manage agencies, external partners, and technology vendors.

• Foster a data-driven, agile, and innovation-led marketing culture.

Analytics & Performance

• Own marketing KPIs including CAC, ROI, lead generation, engagement, conversion, and retention metrics.

• Develop dashboards and performance reporting frameworks for leadership reviews.

• Manage and optimize marketing budgets effectively.

Required Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field; MBA preferred.

• 8–11 years of progressive marketing experience with at least 3–5 years in a leadership role.

• Prior experience in the EdTech, Education, K-12, Learning, or SaaS industry is mandatory.

• Strong expertise in digital marketing, growth marketing, brand strategy, and AI-enabled marketing technologies.

• Experience working with CRM, marketing automation, and analytics platforms.

• Proven ability to scale brand presence and lead generation in high-growth environments.